Starting out in illustration – tips and tricks

Photoshop Brush and PencilThere are few skills an artist cannot exploit better using Photoshop. Illustration and a basic knowledge of Photoshop is akin to rediscovering pen and paper.

The use of this versital medium comes is handy when the need for speed is utmost. A typical real world application for illustration used in illustrating an advertisement takes twice as long to develop and send off if drawn in the real world. Reason for this vary but float mainly around the fact that once an illustration is finished it has to be photo corrected do print afterwards. A simple yet banal task.

Using photoshop as your illustration medium can save a hour of your time and effort just sending a proof to your client. That hour is normally not part of your billable costs and so you get stuck spending time on things that don’t particularly do any good for your business. So just a  word to all those illustrators starting out there, it’s a mad jungle and work comes and goes just be sure you don’t work needlessly on one task.  A task like preparing a proof should be left to a medium not the artist.

If photoshop isn’t your cup of tea than here is a short list of amazing digital illustration programs and apps.

Coreldraw

- Hands down the next best thing to photoshop.  Even some of it’s brushes beat photoshop so it’s a great choice.)

Corelpainter

- CorelPainter like draw is an exceptional program but lacks some of photo correcting process required to send optimized files of the net. Still a solid pick to start illustration with.

Autodesk sketchbook pro (ipad app)

- This android and iPad application sets the standard for mobile digital illustration. With less features than a normal program this app can really only do one thing great and that is allow you to draw well, very well. A must for any mobile illustrator.

What clients need to know?

Clients-From-Hell.com

Clients-From-Hell.com

As a seasoned designer I come across many well meaning patrons of my work only to meet a few that ask alittle too much out of a designer. If you have ever been hired for one type of specific job than asked to perform a completely different but seemingly dissimilar task you know where we designers are coming from.

Though I pride myself on the ability to do more than one skill diligently it should come as no surprise that each separate skill deserves a separate salary. And this my dear friends is where designer and freelancers of all type get them selve stuck with clients. So be deligent when explaining to prospects exactly what your services will render and the extent if one provided service over another. Or you will certainly see yourself more frustrated than you should with well meaning clients.

Be timely. Be clear. Be professional.

 

6 best ways to increase SEO

Six ways to get better seo resultsA search engine can be a fickle mistress. She temps you with the ease of access to millions of customers and even the ability to have yours listed among the most important in the world. But alas it is not meant to be if your web presence isn’t setup for her little search bots to find your site.  So here are six important things to do for S.E.O.

Number 1: Back links

You may be a loner but on the net you need people. People who link back to your site, and do it often. Whether paid or organic this is number one, so get cracking.

Number 2: Content

A website without content is like a business without a product. They both cannot exist for very long. Just as important as back linking if you don’t have meaningful and relevant content on your site you need to get some fast. Google lists this as an incredibly high priority. But be aware Google isn’t in it for you they just want to point people to information. So make sure what content you do have is relevant only to your business.

Number 3: Page titles

The titles of pages on your site are your first impression to search engines and have to say what your site is about in just a few words. It’s a difficult task worth a few hours of your time. A well thought out title system for your pages can make or break your website. Make a great first impression.

Number 4: Headings, Alt tags & accessibility

Sure you can see your site. What about the millions out there on the web with disabilities? No. Well then your site may look good but does it read well. And if it doesn’t you might be in trouble. Though not as important as the first three listed in this article. Having correctly labeled tags for headings, images, and descriptions can help search engines placing your content in search. Which scratches your back every time someone searches for information that your site provides.

Number 5: Keywords

You need key search terms or keywords in you pages. These words are the ones people search for when they use Google, Bing, or Yahoo. These trigger the search engines to show your site and are better when placed in blocks of content. Keywords for what your business is about can be found by using the tons of keyword tools out there. Best of all most of them are free! Wordtracker and Google Keyword tool are the best.

Number 6: No flash

Its whimsical and shiny but flash isn’t the ideal medium for websites. Now you my say have there are tons of flash sites out there that get tons of hits. So what’s the big deal? Well the trouble of flash isn’t that it attracts visitors but that to a website just starting out. It will take a viral video, viral game or something of a phenomena to reach the amount of traffic you may want, a kind of web gamble. Additionally flash like images only shows one kind of information what it is not what it is made of. And search robots are smart they don’t invest energy if they don’t know what something is filled with.  They would lead to bad searches and a spam filled net, something that they despise. So stay away from flash, and use it only when absolutely necessary.

WoAhhhhhh! That took longer than expected but I hope that it helps you out there understand S.E.O. better. This will bring you business on your site.

Now in reality there are actually hundreds of criteria for a sites search and is a complicated set of terms but these work as a great primer.

 

 

Should you re-design your Website?

Getting ahead in web marketingThis is a question every business owner should be asking themselves. and is my website providing the desired result for my business? Hopefully the answer is yes, but most of the time it’s I don’t know. Which is more troubling.

The advent of web marketing and the powerful low cost marketing investment it gives a business is very commonly over looked. This leads to less visibility from search engines and so less clicks to your site, less inquiries, less interest and falling sales.
Though for some established companies this doesn’t effect them. What does effect them is missing out on the revenue gains available from a well designed web presence. Smart businesses know this and try to leverage their market share with their site.

For example I know of a machinery company that would be making twice their yearly profit if they could leverage their Internet marketing against a competitor who is more well versed in the web. We’re talking millions of dollars in sales because of simple website design problems the interfere with people who are searching google for your what you offer.

Sadly this as said above is not uncommon and unknowingly losses sales for good companies.

If your business is on the web try to take this into account:

- How old is my site? and does it match the standards of today’s websites?

If it was created more than 5 years ago chances are it is losing ground with search engines due to changes in web standards.

- Do your clients/customers never say that they found you online?

This is important to even brick and mortar business.

- Does your company seem to be stagnating at the same level enough though your market expenditures have increased?

This could be a symptom of people finding your site and companies look uncredible due to dated or frustrating web experience.

- The inability to keep news and important contact information up to date.

Web revenue can be lost to not being able to keep your customers informed in a timely manner. Even if it’s daily or just once a year the time between a sale or not is decided by keeping customers informed.

If you want to find out more on how to improve your site(s), I suggest getting a hold of a great web designer who knows Web 2.0 Standards. Also we here at Creative Automaton Design provide detailed informational consultations for FREE! So If you want just send us a message on our Contact Form Here. See you soon.

Google+ Social Networking…

Google plus design - on the google.com website

Google plus design - on the google.com website

Looks like Google has finally gotten it’s act together. The search behemoth has just launched the very ambitious social networking site to the public. Along with the almost ubiquitous search power of Google you can now Post, Embed, Update your status, Network, and Photo share from your google plus account. Pretty efficient if I do say so myself.

Though Google has given up the goods to the Google+ experiment earlier this year, now it is what you would say fully functional. It is full steam ahead for this part of Google’s web dominance, which looks like if they keep it up might be big enough to compete with the ever present Facebook. Social Networking is a difficult market to corner without being to overtly marketed or invasive lets hope that Google can find that sweet spot where everyone will want to be apart of Google+.

What Google+ can do:

- Create a simple & elegant Profile of your Business, Self, or Cause.

- Upload all your Clients, Friends, and Followers (Just to name a few).

- Link to all your sites from a huge network of possibilities.

- Enhance your networking by just glancing at whose following who.

What is Web Design? – A quick overview

What is web design?

Complex web visualizations

Understandably the web has grown and what the definition of Website Design is has grown with it. In the beginning design on the web was a basic use of understanding HTML and what prehistoric browsers like netscape and the original Internet explorer (Still stuck in the past) allowed to be displayed.

These times were rough on web designers both those being transfered from the graphic design world into web design and novice internet users taking the next step to understanding interactive design as the web inherently is. With all of this occuring within a few decades of the internet being widely accessible, Web Design has moved far past it’s days of infancy.

Today we have converged into a smoother net savvy culture that assumes a level of design in almost every aspect of the web from back-end programming development to high-end user interfaces that boggle the mind in complexity. The web 2.0 environment is just beginning to evolve and the design of the web includes a largely expansive set of tools and functions now available for designers to choose from.

What is web design?

It is simply design by interaction, and the function of that interaction in combination with visual solutions to visual problems.

As visual culture pushes web design to its limitless conclusion, we can only observe it a piece at a time and keep asking what it is. The best visualization is that of introspection.

Upcoming Regional design Conferences

Food Stock art Party We all know St. Louis isn’t New York, it’s not L.A. and certainly isn’t Paris. But for all it’s short comings in population or stinky cheese we can rejoice in the fact that great design occurs around our fair city. Keep a keen eye out for more upcoming regional events.

You should always be on your guard for a great art venue, these are the ones I stumbled upon. These are a few upcoming design conferences, some close to home others in our proverbial back yard.

If you have any in mind as well by all means tell us about it.

Food Stock Art Party

Saint Louis, Mo. The Food Stock Party is part of operation food search and brings in droves of people not only designers to help with food shortages. Please support their awesome effort at this AIGA event.

D.I.Y. by Design

Kansas City, MO.  This conference event at the Revinylize Makeshop in K.C. is hosted by the Kansas chapter of the AIGA.

Designer Monthly Casual Chat

Happening right here in St. Louis, MO. This event is free to AIGA members and serves as aspring board of dialog to the design community of Saint Louis.

Get out of your Design Cave Happy Hour

Another one close to home in Maplewood, MO. This Meetup occurs almost every other week at the Wood in Maplewood. A great time to mix and mingle along with other Freelancers, Full-timers, and Stay at home designers.

All of these events are in September so just click the link for more information about dates, times, and possible changes of location. Bonne Chance!

This weeks best Design Blogs

Design blogI don’t normally troll the internet looking for amazing sites but this week is a bit of a misnomer.

I believe there are many great sites but this short list of three really made me laugh. An inspiring laugh that helps bring some good thoughts for the rest of this hectic week.

There are are hits and there are missing some weeks this week is fully of hits. If you can’t

Boredpanda.com

This quite little site is the home of panda’s everywhere and one of the only magazines made for this endangered species. The site mainly is a place to view videos, graphic designs, and the occasional Illustration. All in all it is one crazy good place to see the rarely seen.

PhotoTutsPlus.com

Photo Tuts Plus is a fantastic resource for the artist in all of us. The photographs found are perfectly stunning. And as a plus the tuts on the site give the average web viewer insight to the tricks of photography. If you’re lucky you could make some great pictures of your own.

Coolvibe.com

Digital Art, Wallpapers, Inspiration. That’s what coolvibe.com claims. Thats what coolvibe.com delivers. Along with eye dropping sci-fi art the site gives amazing list of concept cars, ships, and video game art. All of these things come together in a well designed site for free. Who could turn this down?

 

What is typography to business?

business typographyBusiness typography – Graphic design or design in itself is a strange way of discovering new information while at the same time using a set of ideas from the past.

Typography is an exemplary form of using that information to convey shapes and specific forms into comprehensible knowledge about your business. Without the use of type many people would not have benefits of knowledge that they easily take for granted today. Though many take business typography for granted and overlook it’s simple nature of thought, placement, and deliberate accents.

Type does affect the emotion and impact of many feelings found in humanity. And the humanity of type is found not only in sets of type or in the styling of type but in the psychological uses of single type fonts. The business typography used in Helvetica is one of the greatest fonts or at least one of the most used fonts in the English Alphabet but what makes it so great isn’t that it is used frequently but that it is so creatively expressed.

One great way to find out just how powerful business typography and the expression of words can be is to look at the every day lettering of sports drinks and newspapers. Now to take that lettering that you notice and make the first or last letter slanted or make the middle letter bold to do any of these is seemingly basic.Yet done on uniform type it changes a font and destroys the harmony in which the designer created the forms, which gives you the idea of what information it conveys.

So that the excitement of a sports drink label or the solid peaceful look of a milk cartons letters end up invoking a different feeling and such a different idea of what it is you could be holding, purchasing, or even describing as to warrant behavioral changes. And to do this in business can be the beginning or end to a company. All because of a businesses typography.