This maybe shocking to those who use there social media to perfection but yes your website is the main go getter when it comes to sales.
Social media may not be the marketing gold mine it has been cracked up to be as a new survey reveals a more traditional, and reliable, source.
Although many marketing agencies, retailers and more business players are looking at social media as the last frontier for reaching out to consumers, a new study suggests that they might be wasting their time — at least for now.
A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals, according to a study conducted in partnership between marketing technology company Demandbase and online business network Focus. In fact, corporate websites are seven times more effective than social media right now. For more information your can reach me by e-mail here to discus why websites have stronger ROI.
Here’s a look at some of the other more telling stats:
- The website was cited by executives as the top online source of sales leads (23 percent), followed by e-mail (14 percent), online advertising (7 percent), and social media (3 percent).
- IT respondents said they are “far less aware of website’s shortcomings,” with roughly one-half (52
- percent) reporting that it was not living up to its potential, vs. non-IT respondents, who recognized its limitations (90 percent).
- Enterprises emphasized the importance of measuring volume (44 percent total), while small businesses emphasized quality of leads (40 percent total).