As times get pretty tuff for the average business owner spending more on marketing might be the only solution. Now every business uses marketing in one way or another and direct marketing is just one way to attract new customers, well more directly.
It Sounds pretty simple but let me assure you that the methods and costs can vary greatly. But without a strong marketing program it is hard for you remain on the minds of your customers and keep your profits rolling in.
Direct marketing can be done in lots of ways but the best and most effective is Direct mail, with direct mail you send an ad directly to you customers door. This method requires alot of time and effort to make sure the ad is spectacularly designed, the mailing list is full of the right customers, and that it gets mailed to them under budget.